Creating Infectious Action - With Jennifer Aaker

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Creating Infectious Action
With Jennifer Aaker
Part of the Series: Stanford Executive Briefings

2011
50 mins

Program Highlights

  • The nuts and bolts of using social media for viral marketing.
  • What causes one campaign to become infectious while another fails.
  • When "reversing the rules" can work to your advantage."

An...

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Directors
David Collier, Gordon Gurley, Jennifer Lynn Aaker, Mauricio Quijano, Romi Chiorean, Ryan Roberts
Supplier
Kantola Productions